Charge Green
primary / action
- HEX
- #65B32E
- RGB
- 101 · 179 · 46
- CMYK
- 44 · 0 · 74 · 30
- PMS
- 369 C
Brand Guidelines · v1.0 Power-bank sharing · Mallorca · Mediterráneo
Low battery?
Not here.
The complete visual and verbal identity for ChargeDock: warm, sunlit and unmistakably Mediterranean.
01 · Brand essence
A charge is always within reach.
ChargeDock is a power-bank-sharing network for hospitality. Rent a charger at any station with a tap of your card, use the built-in cable, and return it anywhere in the network. No app, no account, no cables to carry.
Mission
Make low battery solve itself everywhere, in seconds.
Positioning
The effortless, premium power-bank network for the Mediterranean.
Personality
Effortless, dependable, energetic and premium. Lightly witty, never alarmist.
02
Logo
One wordmark, charged with meaning.
02 · Logo
Charge + Dock.
Charge
The action, the energy and the promise.
Dock
The place, the trust and the home base.
The bolt
A lightning streak in Bolt Grey. Never recoloured arbitrarily.
Primary · on light
Reversed · on navy
Mono · on green
Mono · on sea
03
Colour
Sunlit green. Sea-blue calm.
03 · Colour
Core palette.
CMYK / Pantone approximate, confirm against your print profile.
Dock Navy
ink / surfaces
- HEX
- #162139
- RGB
- 22 · 33 · 57
- CMYK
- 62 · 42 · 0 · 78
- PMS
- 5395 C
Sea Blue
secondary
- HEX
- #0E8FB0
- RGB
- 14 · 143 · 176
- CMYK
- 92 · 19 · 0 · 31
- PMS
- 7461 C
Bolt Grey
tertiary
- HEX
- #6B7281
- RGB
- 107 · 114 · 129
- CMYK
- 17 · 12 · 0 · 49
- PMS
- Cool Gray 9
Sand
neutral
- HEX
- #E6E0D4
- RGB
- 230 · 224 · 212
- CMYK
- 0 · 3 · 8 · 10
- PMS
- 9143 C
Slot Cyan
status only
- HEX
- #19D3C5
- RGB
- 25 · 211 · 197
- CMYK
- 88 · 0 · 7 · 17
- PMS
- 3262 C
60% Ivory30% Navy10%
04
Type
Geometric display. Honest body.
04 · Typography
Outfit and Geist.
Display · headlines
Outfit
Weights 500-800. H1-H3, buttons, numbers.
Body · interface
Geist
Weights 400-700. Paragraphs, captions and UI text.
H1 · 40Find a station near you
H2 · 30How ChargeDock works
Body · 16
Rent a power bank in seconds. Three cables built in, so you never carry your own.
Caption
€1 UNLOCK · €2 / HOUR · €12 DAILY CAP
05
System
Icons and bespoke components.
05 · Iconography and components
One line. One feeling.
24px grid, 1.8px stroke, rounded caps. Friendly geometry matching Outfit.
bolt
power bank
station
location
clock
tap to pay
Battery / charge meter
78%
Status
ChargedSlot readyLow battery
Tap-to-pay chip
Tap to pay
VISAMastercardApple PayG Pay
06
Imagery
Real hardware, sunlit life.
06 · Imagery
Warm, textured, true.
Golden Mediterranean light, natural textures and irregular dappled sun. Real venues; never fake the hardware.
07 · Voice and tone
Confident, clear, quietly witty.
✓ Write like this
- Low battery? Not here.
- Tap your card and go. No app, no account.
- Three cables built in. Bring nothing but your phone.
- ES: ¿Sin batería? Aquí no.
× Don't write like this
- Don't let your battery DIE!!!
- Our synergistic charging ecosystem leverages...
- Download the app, register an account...
- Revolutionary next-gen power solution.
EffortlessWarmDirectReassuringPlayful
08 · Applications
The brand in the world.
Station screen · co-branded
